新時代來臨!CELINE 全新LOGO空降

SAY GOODBYE TO THE “É”

 

消息一出,雖然早已司空見慣他的作風,但不免還是稍微震驚了一下,新上任的CELINE創意總監Hedi Slimane再度將入主後的品牌Logo再次翻新,少了一「撇」的新一代簡約CELINE在此誕生。

將Phoebe Philo時代的照片全數刪除,在官方ig用金屬幕簾正式揭開即將來臨的巴黎時裝大秀。CELINE的新logo也並非無中生有,Hedi從1960年代品牌的字樣與1930年代現代極簡的字型找到靈感,字距變小之外,那法式重音也跟著一併說再見。

 

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THE NEW LOGO HAS BEEN DIRECTLY INSPIRED BY THE ORIGINAL, HISTORICAL, VERSION THAT EXISTED IN THE 1960’S.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE MODERNIST TYPOGRAPHY USED DATES FROM THE 1930’S. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE SPACING BETWEEN THE LETTERS HAS BEEN BALANCED OUT AND THE LETTERS HAVE BEEN BROUGHT CLOSER TOGETHER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS" WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

A post shared by CELINE (@celine) on

 

 

 

除了大舉改革招牌門面,稍早之前女神Lady Gaga也在平台上釋出Hedi Slimane贈送的最新包款,黑色經典皮革公事包正式優先亮相,當作是九月CELINE大秀的最火熱預告。

 

 

 

CELINE於9月28的巴黎時裝秀更會一併推出男裝系列,Hedi Slimane的處女秀到底會在葫蘆裡賣什麼藥,就等著看他表現吧!

 

 

 

 

 

text > ball ball chiu

 

 

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