香氛的青春花語 BYREDO初瀾狂花

 

少女情懷總是詩,花季少女的青春我們都曾經深陷其中,如今卻像淡淡的疤、遠遠的笑,褪色成久遠陌生的記憶。瑞典香氛品牌BYREDO的全新作品「LIL FLEUR初瀾狂花」這次將少女芳華的撲朔迷離與情緒洶湧完整封存,避開單調的花香,盡情擁抱複雜所伴隨的苦中帶甜。

 

 

 

 

 

 

由男性調香師揭開難以捉摸的少女世界,最後呈現出的香氣是適合所有人的無性別香水以孤美而帶刺的大馬士革玫瑰描摹主調,前調中的黑醋栗和柑橘鮮明而脫俗,再摻雜著溫暖撫慰的番紅花和略為陽剛的皮革香,最後以耐人尋味的金色木香、琥珀與香草帶出後調餘韻,「LIL FLEUR初瀾狂花」是品牌DNA中充滿現代極簡的BYREDO跳脫舒適圈的一場傳統花香探險,過程中有高亢與低迴、溫暖與尖銳,但也洋溢著無畏與真摯。

 

 

 

 

 

 

身為擁有青春期女兒的一位父親,BYREDO品牌創辦人兼創意總監BEN GORHAM希望透過香氣捕捉青少年的情緒波動,希望他們在看似混亂顛簸的時期中也能讓自我意識凱旋飛升。於是此次香水形象照便邀請到六位素人少女以自己最自由不羈的樣貌詮釋「初瀾狂花」,象徵每一朵與眾不同、含苞待放的LIL FLEUR最終都能美麗綻放。

 

 

 

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Becoming Lil Fleur. Post-shoot. – “From the beginning of Byredo, Ben [Gorham] has experimented with ideas of scent and memory; it’s about somehow creating an equilibrium for the soul through scent. To look at this age, the moment of suspension between child and adulthood, was again to try to capture that equilibrium visually. We wanted to cast real people." #MMparis – A cast of real-life characters as a living and multifaceted embodiment of its teen spirit. A multidimensional picture – the picture of a person, both inside and out, inspiring and wearing Lil Fleur. – Shot in Feb 2020 in NYC, USA. New Eau de Parfum. Coming ‪June 4th.‬ – Art Direction #MMParis Photography and film #CraigMcDean #ByredoLilFleur

A post shared by BYREDO (@officialbyredo) on

 

 

 

 

BYREDO LIL FLEUR 初瀾狂花淡香精

 

溫暖花香調

 

前調:黑醋栗、柑橘、番紅花

 

中調:大馬士革玫瑰

 

後調:金色木香、琥珀、香草

 

50ml NT$ 4,900

 

100ml NT$ ,000

 

 

 

 

 

text > meg chen

photo > byredo (10/10 apothecary)
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